Neusoft Reach and Ambarella announce strategic partnership

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Neusoft Reach Automotive Technology, a subsidiary of Neusoft that specialises in intelligent vehicle technology, and Ambarella, an edge AI semiconductor company, have announced the creation of a strategic partnership.

Credit: ASDF -

The announcement, made at this year’s Beijing Auto Show, will see the two companies combine their resources in areas such as automotive software, autonomous driving technology, electrification, and AI system-on-chip (SoC) products.

As a result of this partnership, the companies said that they plan to jointly promote and explore product technology and market development and create opportunities for collaborative innovation and development.

With over 20 years of research and development experience in autonomous-driving AI visual perception algorithms, Neusoft Reach has already been working with Ambarella using its CVflow portfolio of AI SoCs with its independently developed neural network algorithms.

Since the mass production of the first integrated product, cooperatively launched in 2021, and subsequent jointly developed products such as driver monitoring system (DMS) and front advanced driver assistance system (ADAS) modules, both companies have established comprehensive cooperation across multiple key technology areas.

These collaborations have not only helped in the implementation of intelligent driving functions at level L2 and above but have also included solid provisions for the iterative upgrade of safety in intelligent vehicles.

Most recently, Neusoft Reach’s third-generation forward-facing intelligent camera, the X-Cube 3.0, is powered by Ambarella’s CV22 AI vision SoC. This camera’s AI perception algorithms, targeting L2+ autonomy levels, and processed by Ambarella’s CV22 SoCs, have been mass-produced and deployed by automotive OEMs.

Currently, Neusoft Reach is collaborating with Ambarella on a new generation of high-performance AI domain control solutions, actively advancing the joint development and cooperation with Ambarella’s latest family of AI SoCs in the field of intelligent driving. The company said that it would look to continue to leverage Ambarella’s CVflow portfolio of AI vision SoCs going forward.

Commenting Fermi Wang, chairman, CEO and president of Ambarella, said, “Ambarella has introduced a family of high-performance, low-power intelligent-driving AI domain control SoCs based on 5-nanometer automotive process technology. This partnership with Neusoft Reach is a crucial part of our strategic plan.”