VI-grade and Sound To Sight announce strategic partnership

1 min read

VI-grade, a provider of human-centric simulation-driven vehicle development solutions, and Sound To Sight (STS), a company specialising in transport sound design solutions, have announced a strategic partnership.

The agreement brings together the technical expertise of both companies, combining NVH simulation and Active Sound Design to create new driving experiences for customers worldwide.

The collaboration marks a significant milestone in the field of NVH simulation and Active Sound Design, offering a number of benefits to the automotive industry.

Sound To Sight uses a cutting-edge sound design method to create tailored and brand-aligned sound profiles for vehicle manufacturers, enabling the development of immersive soundscapes that can help to enhance a brand’s identity and heritage.

These sound designs can then be accurately reproduced and integrated into VI-grade's NVH simulator allowing test drivers and decision makers to experience and evaluate them first-hand during simulated driving scenarios. This enables vehicle manufacturers to create unique sound designs with Sound To Sight and immediately test-drive them in VI-grade's NVH simulator, reducing the need for physical prototypes.

“We’re excited to enter into this new strategic partnership with Sound To Sight”, commented Guido Bairati, Managing Director at VI-grade. “Combining Sound To Sight’s sound design expertise together with real-time human-in-the-loop virtual prototype simulations provided by VI-grade simulators exemplifies our commitment to the zero-prototype strategy. Vehicle design and development teams can decide on the exact right sound of the vehicle, evaluating the holistic vehicle experience of the sound design sound in context with all other sounds, vibration, motion and other factors in a dynamic, virtual environment, much more efficiently, and long before, a physical prototype could be made.”

“This partnership has already demonstrated success through a collaborative customer project in 2022 with a renowned Italian car manufacturer”, added Antoine Châron, Co-founder of Sound To Sight. “VI-grade and STS have worked together on an interior active sound design project, achieving impressive results thanks to the synergistic expertise of the two companies.”