HARMAN acquires MR pioneer Apostera

1 min read

HARMAN, a wholly-owned subsidiary of Samsung Electronics, has acquired Apostera, a German automotive technology company.

Apostera’s augmented reality (AR) and mixed reality (MR) software solutions will help to expand HARMAN’s automotive product offerings and enhance the company’s automotive AR/MR offering.

“HARMAN is dedicated to delivering in-car experiences with the speed and flexibility of consumer technology together with the reliability and performance of automotive grade solutions,” said Christian Sobottka, President, Automotive Division, HARMAN. “By blending AR with the physical environment, Apostera’s mixed reality solution furthers this goal, transforming any display in the car into a richly contextual experience.”

Apostera’s mixed reality solution combines Augmented Reality, Machine Learning, Computer Vision, and sensor fusion in a hardware-agnostic software platform. Combined with HARMAN’s digital cockpit product portfolio, these new software solutions will help to bridge the gap between the physical and digital worlds.

Commenting on the acquisition, Andrey Golubinskiy, CEO of Apostera said, “The scale and reach that HARMAN will bring to our technologies will propel their adoption as the industry benchmark and bring richer in-vehicle experiences to more drivers than ever before.”

Apostera’s employees will join HARMAN as part of the company's Automotive division.