Einride and Mars to deploy largest digitalised electric truck fleet in Europe

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Einride, a freight mobility company, has announced that it is partnering with Mars to deploy a fleet of digitally optimised electric heavy-duty trucks across Mars’ network by 2030.

It is estimated that the European operations will save 20,000 metric tons of CO2e each year by 2030, accounting for roughly a 10% reduction in Mars Europe’s road transport GHG emissions.

“This sets a precedent for other players in the freight industry to follow, showcasing the mass potential of electrification at scale,” said Robert Falck, CEO and Founder at Einride.

Einride will be working with Mars as their transformational partner as the consumer giant look to meet ambitious sustainability goals.

First deliveries have already happened with the deployment of two of Einride’s electric trucks and charging points powered by the company’s operating system Saga, between the Mars Petcare factory in Verden, Germany, and its distribution centre in Minden, Germany.

On this first route, the two electric heavy-duty trucks will save up to 193,000 road miles (312,00 km) per year on the return route from Verden to Minden. To support the transition to electric, high power charging points have been installed at the German Petcare sites.

Following Germany’s lead, the global strategic partnership will begin expanding across Europe first with routes in the UK and the Netherlands expected to follow later in 2024. These fully-electric operations will be complemented with an autonomous pilot, implemented in 2025.

“Partnering with Einride to deploy 300 electric heavy-duty trucks across Europe is a great example of how we collaborate and leverage our scale to drive action and real change today - providing long-term value and impact while setting the stage for a more sustainable future,” said Barry Parkin, Chief Procurement and Sustainability Officer at Mars. “This partnership is our latest investment to achieve net zero by 2050, implementing the actions outlined in the Mars Net Zero Roadmap with a focus on improving and optimizing logistics, redesigning networks, transforming the type of transport we rely on, and embracing the electrification of our truck fleets. Together with our partners, we're driving change and showcasing a commitment to sustainability at scale.”

Einride is enabling shippers to make the switch to sustainable road freight through the use of digital, electric and autonomous technologies. Its freight capacity-as-a-service offering consists of deploying connected electric vehicles from leading OEMs, autonomous vehicles and Einride Smartchargers, all powered by the operating system, Einride Saga.

Through a combination of data-driven insights and real-time updates, Saga allows shippers to optimise routes, reduce energy consumption, maximise battery life, accurately track emission reductions and cut transportation costs.