Dialog partners with Alps Alpine for automotive haptic applications

1 min read

Dialog Semiconductor has announced automotive qualification for its DA7280 high-definition haptic driver.

As a consequence, Alps Alpine, a manufacturer of electronic components and vehicle on-board information equipment, has chosen the DA7280 to be used in conjunction with the Alps Alpine Heavy, the latest in the company’s family of HAPTIC Reactor Linear Resonant Actuators (LRAs). The DA7280’s automotive qualification and the new implementation with the Alps Alpine Heavy LRA will help to bring more innovative haptic experiences to automotive applications.

The DA7280 provides very low idle power consumption while balancing stability with immersive, high-definition haptic user experiences. According to Dialog, the combination with the Alps Alpine Heavy generates up to 15Gs of vibrational force into a 100g mass, about 10 times what most smartphones are able to generate.

The implementation of the Dialog technology along with Alps Alpine’s line of LRAs meets the needs of an accelerating trend in the automotive industry: dynamic display control panels in the cabin (built as multiple flat screens or a single giant flat screen) that use haptics to provide immediate feedback to the driver.

Dialog haptic devices, used in conjunction with the Alps Alpine Heavy LRAs, will help reduce risks for drivers by providing an array of high-definition haptics that make it easier and more intuitive to navigate a vehicle’s user interface without having to shift attention away from driving.

“Our partnership with Alps Alpine is creating a more robust haptic experience for drivers and making driving safer,” said Sean McGrath, Senior VP and General Manager, Connectivity and Audio Business Group at Dialog. ”

The Dialog haptic driver offers a simple-to-use solution for engineers to create sharper haptic experiences for drivers and passengers. Its OTP capability also provides engineers with the option to use the driver in hardware-triggered mode, with no software required. Additionally, the smaller size and lower bill of materials help ensure that OEM and Tier 1 Automotive suppliers can maximize the value of their systems.

Engineers can leverage a standard circuit using the DA7280 and Alps Alpine Heavy LRA to customise haptic experiences for OEM automotive customers. For example, enabling non-engineering UX designers at OEM, ODM and Tier 1 automotive manufacturers to implement brand-specific haptics experiences across their entire fleet.