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New chip raises the bar in high definition TV

1 min read

A next generation chip is said to take Hollywood Quality Video (HQV) processing technology to a new level of performance and 'significantly' improve the viewing experience for the consumer.

Integrated Device Technology (IDT) has announced the IDT HQV Vida processor, which has been designed to enhance image detail and quality. Features include four field motion adaptive de-interlacing, 12bit colour processing and detail enhancement. The result is said to transform the standard definition sources to HD quality and make HD appear even more detailed. According to IDT, the device also provides real time clean up of highly compressed video, reducing compression artifacts of block and mosquito noise from lower quality sources. The IDT VHD1900 incorporates two new IDT technologies – AutoHQV and HQVStreamClean, which are said to automatically enhance the incoming image and provide clean up of source video. AutoHQV enables hands free adjustment to optimise image quality and reduce artifacts. It also features 14bit internal processing and 12bit output for colour processing. The processing technology is integrated into a 128pin TQFP, the smallest form factor currently available among video processors. With no external DRAM and by integrating on chip memory, it can be incorporated into any video system. Ji Park, vice president and general manager of the IDT Video and Display Operation said that the model for consumer video is changing. Park noted: "More content is becoming available on the internet and consumers want to view this content wherever and whenever they want. With the introduction of the Vida processor, IDT HQV takes video processing to a new level of excellence."