Imint and Motorola work to enhance video performance in smartphones

2 mins read

imint Image Intelligence, a specialist in video enhancement software, is collaborating with Motorola to integrate its Vidhance video optimisation solutions into motorola's edge+ flagship smartphone.

The mobile device is equipped with what is claimed to be the most advanced video stabilisation in the industry, targeting smartphone users who want to create and share high-quality video content.

“Imint and Motorola are setting the bar for video performance in smartphones higher than it’s ever been,” said Andreas Lifvendahl, CEO, Imint. “Our best-in-class Vidhance solutions, combined with the motorola edge+ smartphone platform, empowers consumers to create video content previously reserved for professionals and high-end video cameras.”

Among the specific Vidhance solutions featured in the motorola edge+ are Vidhance Video Stabilisation with Active OIS support, Vidhance Horizon Correction, Vidhance Dynamic Blur Reduction and Vidhance Field of View Correction.

Vidhance Video Stabilisation with Active OIS builds on Imint’s software stabilisation algorithms, which use a smartphone's built-in sensors to compensate for unwanted camera movement while recording. The Active OIS solution combines optical image stabilisation (OIS), a well-established technology for still imaging, with electronic image stabilisation (EIS), to create stable video recordings, especially in low light environments.

OIS reduces unwanted motion in an image by mechanically shifting the lens as the camera moves or shakes, while EIS - a Vidhance speciality created specifically for recording video - works in software to anticipate camera movement and adjust for it in real-time. The result is stable, stunning video in all lighting conditions.

Motorola edge+ also features the debut of the new Vidhance Horizon Correction solution. A skewed or unstable horizon can make video appear disjointed and awkward, especially when editing together different video sequences or recording while in motion. With Vidhance Horizon Correction, the horizon in a video can be leveled automatically without impacting stabilization quality.

“In the past, smartphone users have often prioritized still-images over video, but that’s changing rapidly,” explained Thomas Milner, Head of Global Product Marketing at Motorola. “Today, with the rise of Instagram, TikTok, Snapchat and other apps, users are demanding high-quality video from their mobile devices. Everyone is a content creator, and they want to create pro-quality media right from their phones. Working with Imint and adopting its Vidhance solutions establishes the motorola edge+ as the premier mobile device for entertainment.”

Motorola edge+ also features Vidhance Dynamic Blur Reduction, which builds on Vidhance stabilisation technology by learning from the software processing and fine-tuning different parameters to account for movement and light, minimising the effects of motion blur, and Vidhance Field of View Correction, which eliminates unwanted zooming effects caused by changes in a camera’s focal length when shifting focus.

“Imint has developed a suite of tools that allow companies like Motorola to equip their devices with a premium video experience that exceeds today’s surging consumer demand for high-quality content capturing,” concluded Lifvendahl.