Computer system chip to ‘reshape laptop market’

Nufront says it is targeting ultra thin laptop and all-in-one desktop markets, as well as netbook and tablet markets. According to Nufront, the SoC is the world's first chip to integrate a 2GHz dual core ARM Cortex-A9 processor, a multicore 2d/3d graphics processor, 64bit ddr2/3-1066 memory controller, 1080p multi-format video engine, SATA2 controller, USB2, Ethernet, together with general i/o controllers. The NuSmart 2816 consumes under 2W when running at 1.6GHz. "We are seeing the computing landscape evolve with capabilities emerging from new and different areas," said Tudor Brown (pictured), president, ARM. "Nufront is an excellent example of the pioneering approach to addressing existing computing markets with innovative products. "The closed computing market is entering a new era after 30 years of unidirectional evolution, driven by SoC technology and the virtual IDM industry model, which have been well developed in the open mobile market resulting in high power efficiency and versatile user experience," added Vince Zhou, general manager, Nufront System Chip Division. "The innovative NuSmart 2816 computer system chip is the first in the world to combine the high performance capability of the traditional pc market and the high power efficiency of the mobile market at a competitive price. We believe this solution will bring a totally different user experience to customers and will reshape the mainstream computing market." Nufront is the first Chinese company using the 40nm process for chip design and manufacturing and first products powered by NuSmart 2816 are expected to be shown at CES 2011 in Las Vegas.