This year's Embedded World takes place at Nurenberg, Germany, between March 2 and 4, 2010.

The number one event for the embedded world will be held in 2010 from 2nd to 4th March. Even at this stage it is clearly evident that the embedded world Exhibition & Conference is bucking the general economic trend and remaining right on track. Compared to the previous year's registration level (same period), embedded world is displaying a stable trend. In terms of the exhibiting companies' internationality, the world's largest embedded event has once again increased by around 17%. Also encouraging is the share of first-time exhibitors, which so far is already at 10%. Once again in 2010 the trade world can look forward to informative and top-class congresses, the embedded world Conference and electronics displays Conference. The series of scientific and technical top lectures will be opened by the keynote address delivered by Reinhold Achatz, Head of Corporate Research and Technologies at Siemens, on the first day of the fair. "The registration level for exhibiting companies is exceeding our expectations. The event has once again increased in terms of internationality (+17%) and first-time exhibitors (+10%). For the sector the fair is the most important platform in the world, enabling its participants to enter into an exchange at the highest level and inform themselves – it is a fixed date in the trade fair calendar for the embedded community", explains Alexander Mattausch, Exhibition Director, embedded world Exhibition&Conference, at NürnbergMesse. Despite the current extremely difficult economic conditions, the embedded world is a stable constant. The exhibiting companies also appreciate this. "Even at this stage, a few months before the start of the event, all the market leaders have booked their stand space on a binding basis. We will make use of the months that remain up to embedded world to once again offer the embedded community a unique, informative and exciting embedded world", Mattausch went on to say. Embedded world Conference 2010: Congress programme already online With the embedded world Conference, once again, in 2010, DESIGN&ELEKTRONIK is presenting the leading European event for the embedded industry, covering all sections of the embedded system development sector. In addition to hardware, software and tools, the Congress will be devoting itself to themes such as healthcare, energy management or Android technology thus picking up current trends and developments. On the first day of the Congress at 12:30 hrs, Reinhold Achatz, Head of Corporate Research and Technologies at Siemens, will deliver a keynote lecture. Achatz launched his career at Siemens in 1980 as a software engineer and held various management positions in Germany and the USA. Since October 2006 Achatz has been Head of the Technology Departments at Siemens Corporate Research und Technologies. In addition he is also a member of the Siemens Innovation Steering Committee and Technology Board. In their lectures outstanding experts from the embedded community will be providing answers to the most pressing questions and issues and preparing the embedded system developers for the challenges of tomorrow. With 18 sessions and 14 classes the programme at the embedded world Conference once again promises to be an interesting and lively congress event, exactly tailored to the requirements of the development engineers. In addition to the experts on real-time operating systems (Dr. David Kalinsky), Embedded Linux (Prof. Nicholas McGuire), Embedded Security (Prof. Christof Paar) and model-based development (Dr. Bruce Powel Douglass), in Dr. Norbert Reintjes, Dr. Kelvin Nilsen and Olaf Winne we have succeeded in acquiring the services of outstanding speakers on current themes from the following sectors: Energy using Products, Safety-Critical Java and Security-Critical Systems in accordance with IEC61508. The embedded world Conference 2010 themes overview: Sessions • Software Quality • Cortex-M • Multi-core Processing and Processors • Test and Verification • Software Development in High-Level Languages • Real-time Operating Systems • Wireless Technology • Visualisation / Human Interfaces • Healthcare Technologies • Embedded System Architecture • Model-based Design • Energy Management • Development Tools and Debug Methods • Android • Embedded Linux • Software Development Methods • System-on-Chip • M2M Machine-to-Machine Communication Classes and hands-on • Cortex-M meets USB • Introduction to RT Linux – Preempt-RT • Design of High Availability Embedded Systems • Modelling behaviour with UML: Interactions and Statecharts • Cryptography and Embedded Security • EuP Directive: Challenges and Chances • Design of Safety-critical Systems • Hard Real-Time and Safety-Critical Java • Linux for safety-related Systems • Architectural Design of Software for Multi-core Systems • An interactive workshop: How can Software and Hardware Teams work better together? • IEC61508 – Developing Safety-oriented Systems • Architectural Design of Device Drivers • Model-Based Development with Eclipse Once again in 2010 embedded specialists from the Fraunhofer Institute for Integrated Circuits (Fraunhofer Institut für Integrierte Schaltungen - IIS) and the embedded systems Institute will host individual sessions at the conference. Interested parties can obtain further information on the programme for the embedded world Conference 2010 and also make use of online registration at: www.embedded-world.de electronic displays Conference 2010: congress programme already online In 2010 the electronic displays Conference is being held for the fourth time in Nuremberg. Prof. Dr. Karlheinz Blankenbach, Pforzheim University of Applied Sciences, Chairman of the Congress Advisory Board, is looking ahead to 2010 with excitement: "Following the very successful electronic display Conferences of the last years, the electronic displays Conference has established itself as an important platform for the sector. This has culminated this year in an enormous number of outstanding entries, but unfortunately we have not been able to consider all of them." In total there will be approximately 45 lectures on the two Congress days. This time the experts and specialists can look forward to even more international lectures, for example from Taiwan, USA, Canada, England or Norway. Two highlights will be presented by Maximilian Huber, President SHARP Europe, on the Gen 10 LCD Fab, and by Dr. Gan, AUO, Taiwan, on automotive displays. Sessions • Touch-Screens und Graphical User Interface (GUI) • LCDs • OLED • Control systems (FPGA, Micro-controller, Interfaces) Applications • E-Signage • Industrial • Automotive Interested parties can obtain further information on the congress programme for the electronic displays Conference 2010 and make use of the online registration at: www.embedded-world.de Information and free online registration And the following also applies for embedded world 2010: anyone who is wise takes the opportunity to register online in advance for their visit to the fair thus securing quick and free admission to embedded world 2010 at the event! The current exhibitor and product list, hall layout plans, the detailed congress programme, travel tips and much more information covering all aspects of embedded world 2010 can be accessed at: www.embedded-world.de. Manpower – Job Exchange online as of January 2010 "With the Job Exchange we are seeking to offer the trade visitors at embedded world an important value-added. The first job offers will appear online from January 2010", says a delighted Alexander Mattausch, Exhibition Director, embedded world Exhibition&Conference, NürnbergMesse. In addition, in every exhibition hall you will find posters and placards displayed in prominent places. You can find more information at: www.embedded-world.de/jobboerse