SoC collaboration to broaden ebook market

Acccording to the companies, their collaboration should spark innovation for emerging product categories such as eNewspapers, tablet pcs, laptop secondary displays, eNotebooks and eDictionaries. "Our aim is to provide the world's best digital reading experience," said Sriram Peruvemba, E Ink's vp of marketing. "E Ink's joint development work with Freescale will enable several new markets, including eNewspapers and eTextbooks." "Freescale is the world's leading supplier of processors for the fast growing eBook market," claimed Glen Burchers, Freescale's consumer segment marketing director. "Integrating E Ink's leading electronic paper display controller with i.MX processor technology will result in lower cost, sleeker eBooks – a great combination for consumers."