Plessey expands in China with new offices
1 min read
Plessey Semiconductors has announced the opening of a new office in the city centre of Shenzhen, China – the first step in a major expansion plan by the Plymouth based company.
The expansion will see the opening of the new office in Futian, at the heart of the Shenzhen Central Business District.
"A third of our sales are already into the Asia Pacific region," said Derek Rye, Plessey Semiconductors' marketing director. "Our innovative products and manufacturing expertise are in great demand in China and this new office will enable us to properly support and grow this market. Our local presence in the Chinese high tech heartland also enables us to explore possible joint ventures with Chinese companies who want to tap into Plessey's long history of innovation."
Plessey believes it is well placed with its products to meet a growing demand from China and the new office is designed to provide a regional hub for the company's activities across China, Taiwan, Korea and Japan. In particular, Plessey will be focusing on its Electric Potential Integrated Circuit (EPIC) sensor – a new area of sensor technology that measures changes in an electric field in a similar way to a magnetometer detecting changes in a magnetic field.