Omron Electronic Components has announced that its Human Vision Sensor forms the heart of a new digital signage accessory aimed at retailers, providing the gender and age of viewers.

The Nexmosphere X-Eye Gender sensor is able to capture just these specific data points for those standing in front of interactive displays and digital signage, allowing content to be tuned appropriately whilst complying fully with GDPR regulations.

According to Hubert van Doorne, Business Development Director at Nexmosphere, “Retail is continually reinventing itself, and we are helping retailers create new and better experiences digitally. An attentive sales assistant will direct customers towards products and promotions relevant to them, with X-Eye we’re now able to do the same with digital content. Our main goal with this product was to take a standard sensor and create a retail proof solution which can simply be connected with no set-up required. We were prompted use the Omron HVC because it provides comprehensive and easily accessible information with no set-up, internet connection or software license required unlike many of the alternatives we considered.”

Hubert van Doorne continued, “The main challenge of designing with the HVC-P2 was choosing from the many image recognition features available. We focussed initially on the data that would most benefit marketers but are looking at expanding functionality in the future. Gender detection is valuable in ensuring that the right content is displayed at the right time, and age estimation helps marketers analyse the demographics of the person in front of their display.”

Nexmosphere’s goal in creating the X-Eye was to deliver a small, easy to integrate, non-intrusive unit that was completely stand-alone, with no internet connection or software license fees required. The Omron HVC-P2 provided the core of this solution, handling all the complexity of seeing and recognising faces, bodies and gestures, providing a value and a degree of certainty at the UART or USB interface.

All the integrator needs to do is read the data output and programme the system to react appropriately. Nexmosphere has blocked access to the image at the hardware level, ensuring GDPR compliance even if the software in the unit is hacked.

The X-Eye Gender sensor is part of the Nexmosphere XY range, a variety of sensors that have been designed to detect presence in front of interactive displays. The data points trigger age or gender-specific content to be displayed. This is a small, easy to integrate and non-intrusive solution with applications that could include retail and museum displays.

The Omron Human Vision Component HVC-P2 offers one of the fastest image recognition speeds. It is an integrated module including a camera and an image processing board. It offers ten image sensing functions for use in digital signage, home and office automation and security applications, including body detection, face recognition, hand detection, age estimation, gender estimation and expression estimation. The module is based on the Omron OKAO Vision software, a proven set of image recognition algorithms used in over 500 million digital cameras, mobile phones and surveillance robots around the world.

Nexmosphere provides a versatile collection of sensors and actuators designed to transform Digital Signage from providing just content on a screen into a much richer and intuitive experience.

These sensors offer the flexibility to create unique customer experiences that are cost-efficient to implement on a broad scale. All interactive elements such as pick-up sensors, presence sensors, audio switching and LED lighting can easily be integrated into any Digital Signage platform using a serial or USB connection.