Under the new agreement, Future Electronics is now franchised to sell Infineon products in the Europe region. It was already a franchised distributor for Infineon products in Asia and the Americas, and for Infineon’s Cypress Semiconductor subsidiary worldwide.
By adding the Infineon franchise in its European heartland, Future Electronics will be able to enhance their technical offering to their growing design customer base. The Infineon product portfolio is strong in power, automotive, security, wireless and microcontrollers, which will enable Future Electronics to address customer requirements, particularly in its core markets, such as: industrial, automotive, consumer, lighting, medical, and IoT.
Future has developed a unified global operation built on a platform of a single IT infrastructure which enables each of its three regional divisions – Americas, Europe and Asia – to marry design support, sales and logistics operations for any customer, no matter where an end product’s development and production take place.
Future said that with this new agreement it will now be able to drive strong Product to System selling with Infineon solutions across a wide range of customers.
Mathias Roettjes, Head of Distribution Partner Management (EMEA) at Infineon said: ‘Future Electronics´ track record as a global partner for Cypress in recent years has given us the confidence to now extend the Infineon franchise to the EMEA region. We are looking forward to leveraging Future Electronics’ market footprint and dedicated customer support across the complete Infineon portfolio.’