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Electronics giant invests $4.3billion in green initiative

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Samsung Electronics has vowed to invest $4.3billion as part of an initiative to develop new energy efficient products and halve carbon emissions from its factories by 2013.

The South Korean electronics specialist has revealed that its Eco Management 2013 plan will include a $2.5bn investment in the energy efficiency of a range of consumer products. Its goal is to deliver the highest levels of efficiency in consumer electronics. According to Samsung, standby power consumption on many of its products will be halved from 1W to half a watt, while it will look to identify new recyclable and organic materials that could be used in the manufacture of products such as laptops and mobile phones. A further $1.8bn will be invested on halving greenhouse gas emissions from Samsung manufacturing plants. To achieve this, it plans to cut the amount of power used in manufacturing lcds, memory chips and other products. Samsung Electronics vice chairman Lee Yoon-Woo, said: ""As a leading global technology company, Samsung Electronics has always taken our environmental responsibilities very seriously, but today we are committing to becoming a truly green enterprise that places eco-management at the very heart of our business decision making and growth."