Creative and xMEMS Labs partner to deliver high-fidelity TWS earbuds

1 min read

Creative Technology has announced a strategic partnership with xMEMS Labs, experts in solid-state fidelity, which will see xMEMS' micro-electro-mechanical system (MEMS) solid-state speaker technology introduced into Creative's True Wireless Stereo (TWS) products

xMEMS technology brings both improved sound quality and efficiency to audio devices. Traditional audio devices use conventional drivers to produce sound, which can sometimes result in distortion or loss of audio fidelity. By contrast, xMEMS' powerful hardware will make it possible for Creative’s TWS earbuds to deliver crystal-clear sound that reproduces every nuance of music and audio content with far greater accuracy.

The solid-state, all-silicon MEMS-based drivers also boast exceptional phase consistency (7x better than conventional drivers), offering enhanced spatial audio experiences with improved detail and separation. Furthermore, with the integration of xMEMS's hardware, users can expect lighter, sleeker, and more ergonomic Creative TWS earbuds that provide better wearability for users on the move.

"We are excited to partner with Creative to revolutionise the true wireless audio experience," said Joseph Jiang, CEO and Co-Founder at xMEMS Labs. "By integrating our advanced solid-state MEMS speakers into Creative’s TWS products, we are confident that users will enjoy an unprecedented level of audio quality and efficiency. Together, we aim to redefine the way people listen to music, communicate, and immerse themselves in audio content."

The first series of Creative TWS products powered by xMEMS technology are expected to hit the market later this year.