100 oems consume 76% of semis

The top 100 branded electronics firms consumed semiconductors worth $209billion in 2007, according to a new report from Gartner. This represents 76% of the semiconductors sold in 2007.

The top application areas remain data processing and communications electronics, which represented almost three quarters of the semiconductors consumed by the top 100 oems. HP led the pack with $16.5bn in semiconductor demand, followed by Nokia, Dell and Samsung, with more than $11bn each. Gartner analyst Alfonso Velosa said: “The semiconductor industry’s opportunity lies in enabling the branded electronics firms to experiment and develop innovative products quickly enough, thus facilitating niche markets. We look forward to these developments.”