More in

TI names new senior vice president of embedded processing and custom businesses

Texas Instruments has announced that Brian Crutcher, worldwide manager of the Embedded Processing and Custom businesses, has been elected a senior vice president of the company.

Crutcher will lead the strategy, product development and delivery of TI's portfolio of embedded processing and custom products. "Brian is an experienced leader who has dedicated his career to customers across multiple industries," said Rich Templeton, TI chairman, president and chief executive officer. "His insights drive him to deliver products customers want and breakthrough technologies that keep TI at the forefront." Crutcher joined TI in 1995 and has held a number of positions in the company's sales force, including vice president of the Americas. Most recently, Brian was vice president and general manager of the Microcontroller Products business unit. He oversaw the development, marketing, engineering and operations for microcontrollers used in a range of applications.