Following a strategic reorganisation intended to make it more agile, Smiths Interconnect is to rename its various technology brands as Smiths Interconnect. The existing brands – EMC Technology, Hypertac, IDI, Lorch, Millitech, RF Labs, Sabritec, TECOM and TRAK – will continue to be used alongside the Smiths Interconnect name during the transition period.

“Over time, interactions among our brands have increased across many of our markets,” said Roland Carter, pictured, president of Smiths Interconnect. “Aligning all this activity under the Smiths Interconnect name will make us a more streamlined partner, enhancing our customers’ access to the combined strength of our products, expertise and application knowledge.”

Individually, the brand names cover the connectors, microwave components and microwave subsystems markets. According to Smiths, by creating a strong umbrella brand that supports the breadth of these products and technologies, it will become a more comprehensive solutions provider.