Nvidia buys Icera for £225million
In a bid to strengthen its position in the growing mobile market, Nvidia has acquired UK baseband and rf technology specialist, Icera for $367million (£225m). Icera provides baseband processors for 3G and 4G cellular phones and tablets, and has about 300 employees worldwide.
By offering the two main processors used in smartphones (the application processor and baseband processor), Nvidia believes the combined company will help OEM customers improve their time to market and deliver the requirements of next generation mobile computing. It will also have approximately doubled its revenue opportunity within each device.
Jen-Hsun Huang, pictured, president and ceo of Nvidia, says the company intends to continue to collaborate with its existing baseband partners and 'respect its customers' preferences' in combining application and baseband processors.
The deal has been approved by both companies' boards of directors and is expected to be completed in approximately 30 days.
