Mouser adds Wurth, Arduino to global electronics distribution line up

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Distribution company Mouser announced two global agreements at Embedded World. In the first, the company has extended its partnership with German based Würth Elektronik Group to include to worldwide distribution. Apart from being recognised as a leading supplier of emc components, Würth's expertise extends to power magnetics, and signal and communication devices, as well as transformers, custom magnetics and circuit protection components.

Mouser also signed a global deal with Arduino, which develops open source physical computing platforms based on flexible hardware and software. Meanwhile, Mouser is continuing to expand its presence in Europe. Mark Burr-Lonnon, vp Europe and Asia, pictured, said: "We're about to go live in the Czech Republic and Barcelona, with the Stockholm office to follow. After that, we may open an office in Eindhoven." The company says that, even though 74% of its new business is now coming via the web, local presence is important. Graham Maggs, supplier marketing director Europe, said: "People still like making a call in their local language." Mouser's local presence is being strengthened by the addition of what Burr-Lonnon called 'first level technical support'. "They aren't design engineers or faes, but will be able to provide callers with guidance." Maggs added: "If you look at the questions we receive, only a very few are fae type questions."