Maxim franchises Avnet Memec and Silica

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Avnet Electronics Marketing EMEA has signed a pan European franchise agreement with Maxim Integrated Products. The agreement, an extension of an existing relationship between Maxim and Avnet Memec, is effective immediately.

As part of the deal, Maxim has granted Avnet a twin franchise agreement under which Avnet Memec and Silica will cover the breadth of the distribution market, as well as the design chain and supply chain management. Patrick Zammit, president of Avnet Electronics Marketing EMEA, commented: “With Maxim, Silica will complement its analogue product offering and Avnet Memec will add to its linecard a worldwide leader in analogue products. Maxim technologies and products will strengthen the quality of Silica and Avnet Memec analogue solution offering to customers’ design engineers.” Avnet Memec already has a relationship with Maxim and will start selling Maxim products immediately. Silica, meanwhile, will commence trading Maxim products by February 2008. Walter Sangalli, managing director of Maxim Integrated Products in Europe, said: “Sharing our franchise between the highly design driven specialist distributor Avnet Memec and the broadline semiconductor specialist Silica is, in our eyes, the best solution to fully penetrate the European analogue market.”