Farnell rebrands its private label collection as Multicomp Pro

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Farnell, the Development Distributor, has launched a new collection of affordable components, tools and test equipment under new brand, Multicomp Pro.

This collection brings the very best products from Multicomp, Duratool, Tenma, Pro-Power, Pro-Elec and Pro-Signal under one brand, making it easier for design engineers, technicians and production facilities to identify high value alternatives, whilst assuring production-grade quality they can rely on.

The company says that customers purchasing from its Multicomp Pro brand can benefit from reduced upfront costs and product-lifetime savings.

“Our new Multicomp Pro brand focusses on the very best private label products, carefully selected from leading global brands, giving customers access to quality products with incredible value, and average savings of 30% compared to branded alternatives,” commented Chris Haworth, managing director of CPC and global head of private label at Farnell.

“97 percent of our customers say that they would recommend the products to a colleague, making Multicomp Pro the engineer’s choice.”

The Multicomp Pro range will stock more than 60,000 quality components, tools and equipment. It is available from Farnell in EMEA, Newark in North America and element14 in APAC.