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Electronics companies collaborate on SD card security

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Panasonic, Samsung, SanDisk, Sony and Toshiba have reached an agreement, in principle, to collaborate on a new content protection technology for flash memory cards such as SD Cards and various storage devices, including Blu-ray players. The Next Generation Secure Memory Initiative will address the licensing and promotion of HD capable security for SD Cards and embedded memory.

According to the consortium, the solution will be robust enough to protect HD content. Security will be provided through the initiative's technologies, including unique ID technology for flash memory and robust copy protection based on public key infrastructure. The five companies believe they each can make substantial contributions that, when combined, will enable them to start licensing the new secure memory technology early in 2012. They expect to see adoption of flash memory products and various embedded flash memory solutions using this technology in the market in 2012. Sumit Sadana, pictured, SanDisk's chief strategy officer, noted: "Consumers are ready for a solution that enables the effortless consumption of online and offline content across multiple device platforms. SanDisk looks forward to building on its history of innovation in the flash industry by delivering optimised memory solutions to enable this new usage model with robust security technologies that can protect premium content."