Digi-Key, founding member of CEDA

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Electronic components distributor Digi-Key has announced its role as a founding member of the China Electronics Distributor Alliance (CEDA).

CEDA was established in order to promote franchised distributors' value added services, to strengthen cooperation between electronics suppliers and distributors, and to encourage technological innovations with the support of government incentive policies. CEDA is supported by the Chinese government and related industry associations, as well as corporate distributors of electronics that conduct business with Chinese companies. "China has played a major role in the electronic component industry and Digi-Key is experiencing exponential sales growth in China," said Mark Larson, pictured, president and coo of Digi-Key. "It is appropriate that we join this alliance which facilitates the relationships between American companies and Chinese companies to develop a clear cut understanding of distribution guidelines and to develop the marketing research that will benefit companies throughout the entire global industry." The establishment of CEDA was recently celebrated at a luncheon in Shenzhen, China. There the founding companies were thanked for their contributions to CEDA. Digi-Key, along with Arrow, Avnet, WPG, Future Electronics, Mouser, element 14, RS Components, Richardson Electronics, Comtech, SZCEAC, Techtronics, Asiacom, Honestar, Shanghai Linpo, Morusun, Letdo Electronics, Jiangsu Sunlord, CE-Power, Zetron, Alignment, and Interine were recognised as founding members.