Apple takes leap into the cloud with new online storage service

1 min read

Apple's much anticipated iCloud service has been officially unveiled at its annual developers' conference.

Company ceo Steve Jobs returned from medical leave to unveil the new software, which allows users to synchronise content on an online server so it can be accessed from different computers and mobile devices. According to Jobs, emails, apps, photos and music can all be synchronised automatically and wirelessly free of charge. "Today it is a real hassle and very frustrating to keep all your information and content up to date across all your devices," said Jobs. "iCloud keeps your important information and content up to date across all your devices. All of this happens automatically and wirelessly, and because it's integrated into our apps you don't even need to think about it - it all just works." Apple has invested more than $500million in its maiden data centre to support the expected customer demand for the free service. The iCloud is expected to launch in Q4 this year.