Could 2016 see the market for wearables finally take-off?

3 mins read

Many wearable devices to date have failed to live up to expectations – Google Glass and the Apple Watch in particular left many consumers wanting more - but 2016 could well see new applications for wearables reviving demand for the technology. However, it is in the business marketplace where most of the innovation and growth, particularly around augmented reality smart glasses, is taking place and where the technology is being used to streamline processes and add value to operations.

Reports suggest that in 2016 we can expect a number of comebacks in the wearables market. Google is likely to try build on the valuable lessons learnt from its first venture into the smart glasses market with Google Glass. Given its apparent success with its ‘Glass at Work’ programme, the company is expected to consider carefully the target audience of its next wearables project in order to satisfy expectant tech fans.

Microsoft HoloLens, smart glasses that deliver augmented reality via holograms, is another proposition, but it is likely that its shortfalls - battery life and weight – will be addressed in 2016 with a comeback that will see it produced and adopted on a larger scale.

Next year expect wearable technology vendors to create products that provide a unique set of capabilities that offer distinct benefits to the end user. It will be interesting to see whether concept will deliver on expectations.

The real short term opportunity for wearables – away from the fitness trackers and health gadgets already saturating the consumer market – lies with businesses.

Next year, an increasing number of organisations – for example in the professional services and industrial sectors – are expected to look to wearable technologies to enhance efficiency and streamline processes. A wide variety of sectors – from health and logistics, to arts and entertainment and manufacturing – are already harnessing the power of augmented reality glasses to provide a more interactive customer service, train staff and improve patients’ quality of treatment and care. As more applications for wearables are unearthed, we can expect to see more businesses showcase them next year. This is where the technology can have real, life-changing impact.

To date, most of the augmented reality smart glasses brought to market have been created to deliver a wide number of applications for the user, with a non-specific purpose. Google Glass, for example, is an open Android product designed to deliver a number of third party applications, such as Evernote, Facebook and Twitter, based on the user’s personal preferences. So far hardware manufacturers have dictated how wearables will develop, but in 2016, independent software developers (ISVs) can be expected to take the lead in determining the future of augmented reality wearables. It’s no happy coincidence that the power to define the future of wearable technology has shifted into the hands of ISVs. Their close relationship with businesses and deep understanding of what companies want the technology to enable their workers to achieve, gives ISVs a unique insight into what the next phase of wearables should be.

Specific use cases and applications will demonstrate the potential for smart glasses and also highlight areas for improvement. ISVs, businesses, and manufacturers of wearables will work together to develop new applications for the workplace. The collaboration between these constituents, based on the requirements and the experience of the end user will inform the future development of wearable technology.

In the same way that the tablet did not replace the smartphone, wearables will become a complementary technology for both consumer and business users. Tablets, smartphones, desktop PCs and smart watches all have their place and are used at different times of the day, for different purposes. As the adoption of wearables like smart glasses gains pace, users will start carving out specific use cases and needs for this technology, using it in tandem with existing technologies to extend the multichannel, multi screening trend that epitomises the digital world today.

IoT will enable machines to talk to one another and work smarter. It will also help to drive greater and more thoughtful interactions between humans and machines. When the intelligence generated by IoT systems and networks is integrated with wearables that support augmented reality, that same technology has the potential to create a workforce of ‘smart humans’. It will enable them to solve problems, simplify jobs and use real-time information on the go.

The IoT will come into its own in 2016, being adopted by a huge number of industries, such as manufacturing and healthcare and smart glasses could be at the centre of this industry development. Introducing a human element into a system of machines is logistically tricky. However, smart glasses allow humans to ‘plug in’ to an IoT network, hands-free. The nature of augmented reality also means they are still able to interact with the world around them but with an added digital layer to make them ‘smarter’.

More and more businesses will put smart glasses at the core of IoT systems, to make workers more productive and streamline their back end operations.

Valerie Riffaud-Cangelosi is New Markets Development Manager at Epson