Consumers embrace hyperconnectivity

2 min read

A majority of consumers, according to a new report from Cadence Design Systems, believe hyperconnectivity driven by hyperscale computing will positively impact them within five years.

The report, commissioned by Cadence, to determine consumer awareness and impressions of hyperconnectivity and hyperscale computing and their impact on people’s lives - Hyperconnectivity & You – A Roadmap for the Consumer Experience, does provide some valuable insights on the opportunities and challenges of deploying electronic devices in what is an increasingly hyperconnected world of consumer electronics, automotive and healthcare industries.

According to the report three key themes consistently emerged when speaking with consumers about hyperconnectivity in relation to these three industries: confidence, convenience and collaboration and the report suggests that manufacturers should try to focus on increasing consumer confidence through full transparency in how data is being used, supporting better collaboration between people and technologies, as well improving technology convenience.

The report revealed that 32% of consumers surveyed have a basic knowledge of hyperscale computing, compared to more than 70% for more established technologies, including virtual reality, 5G communications and artificial intelligence (AI).

Despite this low awareness, and to be honest that is more than I would have expected, 62% believe hyperscale computing will have a positive impact on their lives in the next five years, with mobile phones expected to experience the greatest impact.

With regards to consumer electronics and the automotive and healthcare industries the report found that the key responses were:

Smart-Converged Devices:

  • Great battery life, robust security and consistent reliability are the three most important factors in determining why consumers like a device.
  • Touch and voice garner high levels of preference with end users, while newer device communication methods using facial recognition, gesture, eye movements and brain activity also resonated well.
  • Data security is a key concern, with on-device data processing or a mix of on-device and in-the-cloud processing proving popular due to fear of hacking.

Intelligent Cars:

  • Frictionless car maintenance and upgrades via software updates resonate well, as does the ability to buy products or services using in-car technology.
  • Connectivity and autonomy will be important considerations when judging how advanced a car is.
  • Ensuring drivers retain some control over a car’s decisions is critical to autonomy’s acceptance.

Digital Health:
  • Consumers are willing to share their data when they’re confident it makes their lives easier.
  • Many consumers are comfortable getting medical treatment after a wearable device diagnosis, with 29% comfortable receiving medical treatment for cancer based solely on a wearable device’s diagnosis.
  • An examination by an AI doctor without a human doctor present is considered safe by many.
“As consumers, hyperconnectivity is greatly influencing our lives, enabled by the underlying computing developer ecosystem, from IP through semiconductors to systems companies,” said Nimish Modi, senior vice president, marketing & business development at Cadence.

Calling for greater collaboration, Modi said that the industry had a tremendous opportunity to accelerate the development of innovative technologies that incorporate power-efficient design, AI/ML enablement, security and safety so as to better reflect the needs and concerns of these hyperconnected consumers.

To download the full report, follow the link below.