Avnet Memec adopts vertical market strategy
1 min read
Avnet Memec has announced a new business strategy which will apply the knowledge of its business development managers to improving customer engagement within vertical markets.
Chris Shipway, (pictured) Avnet Memec's UK sales director said: "In the past, our business development managers have been focused on specific supplier lines. This move puts them back in the field, customer facing and responsible for specific vertical markets, in which they have 20+ years of experience."
Shipway believes by applying the managers' market and technical knowledge more effectively, customers will see direct and immediate benefits in the form of a more effective exchange of information, helping them identify solutions for projects based on the applicability of specific products to specific markets.
The vertical markets cover established UK markets, such as audio/video and broadcast, military/aerospace and industrial automation, as well as emerging markets including smart metering, solid state lighting and renewable energy.
Avnet Memec believes that more efficient customer engagement is now essential for value added distributors, due to the time-to-market and time-in-market pressures facing the industry.
