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Avoiding the choke factor

Suppliers must to listen to users in order to meet design challenges. By Jake Buurma.

As design challenges become ever more complex, the electronic design community cries out for innovation. But electronic design automation (eda) companies can stay ahead of the curve only by listening to the demands of their users and by delivering new technologies that meet their ever changing needs.
Cooperation and codevelopment with industry partners is key to creating innovative design tools and flows. The larger eda companies also have the opportunity to exploit synergy between home grown tools and acquired technologies. But a common feature of systems that enable next generation system on chip (SoC) design is a shift of focus from point solutions to integrated design flow.

Graham Pitcher

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