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Reichelt looks to shake-up UK electronics market

Ulf Timmermann, CEO of reichelt elektronik

German retailer reichelt elektronik is set to enter the UK business and consumer market with the launch of its English eCommerce site and delivery service.

The company claims that many of the products featured on its site can be purchased 20% cheaper than elsewhere in the UK and CEO, Ulf Timmermann, believes this puts it in a strong position to take on Maplin, Mouser, RS and CPC-Farnell.

Timmermann said: “Ours is a personality-driven company, one that always delivers on its promises. It’s a privilege to head-up reichelt as it enters a new stage of existence; we can’t wait to make tidal waves in the British retail sector.”

With more than 220 employees at its German logistics centre in Sande, the company currently generates annual revenue of around €125million per annum. As a result of strong sales and its expansion into new regions, including Austria, the Netherlands and Switzerland, the company is also expanding its warehouse facilities to respond to the increasing demand.

“Reichelt is a company that appeals to a broad spectrum of audiences,” explained Timmermann. “We supply business customers in the electronics and engineering sectors, from laboratories to workshops, education and IT, but we also meet the needs of the consumer audience. There’s a growing ‘makers movement’ in the UK and we are able to serve their needs, as well as businesses’ at prices lower than in Maplin, for instance, but at a higher quality than they might find when importing from other international suppliers.”

Tom Austin-Morgan

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