comment on this article

Head up displays find growing use in automotive industry

Image courtesy of BMW

While previously reserved for the military, new research shows that head up displays (HUDs) are increasingly being adopted by automakers in family cars.

As such, the market is expected to increase by more than a factor of seven from 2012 to 2020, with worldwide sales reaching 9.1million units, up from just 1.2m.

"Projecting an image that floats about 2.5m in front of motorists' eyes, HUDs are the optimal display technology for cars - with studies having shown that this distance delivers the fastest response time for viewers," said Ben Scott, technology solutions analyst for IHS Automotive.

"Apart from showing speed and warning signals, HUDs are perfectly suited for displaying navigation information or advanced driver assistance system data, allowing drivers to access critical material while keeping their eyes on the road."

In the future, IHS says HUDs may become large enough to fill the whole windscreen and present an augmented reality view to drivers.

A typical HUD system consists of a high resolution thin film transistor lcd display, with light and colour provided by high intensity leds. The leds are located underneath the screen and project the image upward onto a series of mirrors, which give the impression that the image is floating in front of the driver.

A series of high power processors take information from the vehicle's architecture and convert it into a graphical format to display on the screen.

Laura Hopperton

Comment on this article




IHS Markit

This material is protected by MA Business copyright See Terms and Conditions. One-off usage is permitted but bulk copying is not. For multiple copies contact the sales team.

What you think about this article:

Add your comments


Your comments/feedback may be edited prior to publishing. Not all entries will be published.
Please view our Terms and Conditions before leaving a comment.

Related Articles

Truck platooning

All around the country, at all times of the day, 365 days a year, commercial ...

A clearer roadmap

There are four trends now shaping the automotive market and in a report ...

Custom MMIC design

Plextek RFI CEO Liam Devlin discusses the technical and commercial ...

Ethical Concerns

Kyle Dent talks New Electronics through some of the ethical issues that have to ...

On the charge

The UK throws away around 600 million household batteries every year, with ...