comment on this article

Digi-Key 'encouraged by growth'

Digi-Key continues to be encouraged by the growth in its turnover and customer numbers in Europe and, in particular, in the UK.

Chris Beeson, executive vice president of sales and supply development, said it was continuing the transformation from what he called being 'Thief River Falls centric' to having local conversations with sales and engineering professionals.

"Good things are happening," he claimed. "We've grown sales by more than 25% in the UK and are on the right path. But we continue to ask 'what more can we do?'.

Talking to the growth in customer numbers, Beeson claimed 90% of the market is underserved or not served at all. "Engagement is key," he said. "There's makers and students; all of whom want to do their own thing. They are a community new to the industry and have been hard to support because the model wasn't there."

Digi-Key is also looking at such issues as backroom support, IT, logistics and supply chain management. "We're also engaging with suppliers, because there's a lot of volatility in technology. We look to have deep inventories; that's OK if a product will be viable for 10 years, but what if its lifetime is only six months?"

Graham Pitcher

Comment on this article

This material is protected by MA Business copyright See Terms and Conditions. One-off usage is permitted but bulk copying is not. For multiple copies contact the sales team.

What you think about this article:

Add your comments


Your comments/feedback may be edited prior to publishing. Not all entries will be published.
Please view our Terms and Conditions before leaving a comment.

Related Articles

A reliable partner

The global shortage of components is threatening to slow down the global ...

RS unveils OKdo

Earlier this month Electrocomponents, the company behind RS Components and ...


Blockchain users are rediscovering hard lessons from real-time systems and game ...

Flex Cable connectors

New Yorker Electronics has released the ZIF Type Board-to-FPC Connectors series ...

Storm clouds gather

The latest quarterly report from the EEF, the manufacturers’ organisation, ...

Over the worst?

It’s been a torrid few months for Tesla, with a series of mishaps, reality ...

Not so cuddly!

Last week, news emerged that Amazon and eBay were looking to pull a brand of ...

A winning team

It’s been more than two years since Mark Larson stepped down as president and ...

Peak or bleak?

Ten years ago, the EIGT Report presented the electronics industry with some ...