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A touchscreen turnaround

Self-service screens are everywhere and the global market was worth $23billion in 2018. Annual growth was expected to register 9% through to 2025 but, as a result of COVID-19, there are now widespread concerns among consumers about the health risks of touching shared surfaces.

A survey by Ultraleap which looked at touchscreens and touchless alternatives, found a significant shift in consumer perceptions, with 80% of people now considering public touchscreens to be unhygienic and only 50% likely to interact with public touchscreens in the future.

For touchscreen developers and for those deploying these screens, and who will have to consider operational concerns such as cleaning and staffing, this is going to be a major challenge going forward.

However, there are alternatives and for those companies developing audio solutions or using gesture controls, the opportunities could prove massive.

People still value the convenience of interactive kiosks and digital out-of-home screens – but they want to be able to interact with them in ways that do not involve touching surfaces.

Could touchless technologies now be the future in a world where people are hyper-aware of infection and hygiene?

Neil Tyler

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