Publishers need to offer two things to the market – circulation excellence and editorial
quality. New Electronics’ ABC circulation tells you the magazine goes to the
right people and its editorial quality ensures those people read the magazine as
a matter of preference.
But there’s more to New Electronics than the magazine and its circulation.
There’s a website where visitors can read the latest news and technology information,
browse the editorial blogs and source technology suppliers using the NE Directory.
And a weekly ezine is sent to 12,000 people, driving them to the New Electronics
website.
With its regular news, features, in depth cover stories and insightful analysis,
New Electronics is the ONLY brand for anyone trying to reach design engineers and
design management in the UK’s electronic design sector.
This part of the site together with our downloadable media pack allows you to look
at the magazine in depth – including its well defined and targeted circulation and
its focused editorial programme. You can also discover more about the options available
that allow you to reach your target market with precision.
New Electronics has an audience with authority to spend, the desire to spend, the
budget to spend and they are guided by New Electronics in how they spend it!
We look forward to working with you.
Ed Tranter
Executive Director, Findlay Media
E: etranter@findlay.co.uk
Every issue of New Electronics has a mix of regular sections. It provides electronic
design engineers with practical information in an exciting and compelling format.
A highly experienced team of journalists includes qualified engineers with exceptional
expertise and a passion for their subject. The information below is by no means
an exhaustive list of editorial coverage, but it gives a good cross section of the
high value content readers receive in every issue of New Electronics.
You are welcome to contact me with your press releases and content ideas.
Graham Pitcher
Group Editor
E: gpitcher@findlay.co.uk
Regular sections
Comment:
the editor’s overview of a particular innovation or recent development across
the industry.
News and analysis:
giving the story and outlining its significance to electronic design engineers.
Expanded cover stories:
these three page features have broad appeal across our readership.
Technology features:
these two page features run throughout the magazine and every issue covers key issues
and innovations within research & development, embedded design, communications
design and system design.
Interviews:
comprise a two page interview with a senior industry figure.
Company profiles:
provide an insight into a market-leading engineering or supplier company.
Special supplements
As well as a breadth of information across electronic engineering design, our readers
need a deeper insight into specific areas or particular industry issues. To meet
this need, New Electronics runs supplements and extended special reports throughout
the year.
Download latest features list
Download latest technology spotlight features list
The New Electronics circulation, which is fully ABC audited every year, is taken
from the Findlay Media Mastersource database. This database has universal coverage
of all manufacturing and design sites within the UK and is continuously updated
by a specialist data research team.
ABC terms of control
“New Electronics is a magazine for engineers and engineering management at
their business addresses who directly control or influence the electronic design
and specification function for electronic components, systems or materials and individuals
directly responsible for the purchase of electronic components, systems or materials.”
– ABC
With its high quality content and database of extremely relevant potential customers,
New Electronics is THE publication for electronic design engineers and the companies
trying to reach them.
Circulation Summary
|
Universe of electronics design sites
|
6,166
|
|
Universe of electronics designers
|
49,551
|
|
New Electronics sites
|
7,615
|
|
New Electronics copies (ABC certified Jan - Dec 2010)
|
16,000
|
|
ABC average net circulation Jan - Dec 2010
|
16,399
|
Analysis by job function
|
General Management
|
5,803
|
|
Design Management
|
10,100
|
|
Product Design
|
11,160
|
|
Software Design
|
6,169
|
|
Research & Development
|
8,534
|
|
Design Test
|
7,077
|
|
Purchasing
|
5,874
|
|
Systems Integration
|
6,890
|
Analysis by Industry/Sector
|
Description:
|
Universe
design sites:
|
Universe
designers:
|
New Electronics
sites:
|
New Electronics
copies:
|
|
|
|
|
|
|
|
Electronics OEM
|
1,795
|
12,981
|
1,886
|
4,746
|
|
Intensive End Users
|
2,390
|
15,561
|
3,821
|
7,047
|
|
Non Manufacturing
|
1,981
|
21,009
|
1,908
|
4,207
|
|
Total
|
6,166
|
49,551
|
7,615
|
16,000
|
Download the
ABC certificate
New Electronics gives you a wide range of advertising opportunities within the market
leading title for design engineers.
Rates and data
Advertisement rates - Effective January to December 2011
Display advertisement
|
Size/rate
|
1x
|
6x
|
12x
|
22x*
|
|
Full page
|
£3,200
|
£3,050
|
£2,900
|
£2,700
|
|
Half page
|
£1,950
|
£1,850
|
£1,750
|
£1,700
|
|
Quarter page
|
£1,250
|
£1,200
|
£1,150
|
£1,100
|
* Further discounts are available for over 22 pages
Premium position surcharge
First half: +30%
IFC, IBC, OBC: +50%
Centre spread: +20%
Display
If you are trying to promote your brand and your products to design engineers, then
display advertising within New Electronics is the most logical approach.
With the strength of circulation and the highly relevant content, it is a platform
within which you can confidently invest your marketing budget.
|
Size:
|
|
Height x width:
|
|
Double page spread
|
Bleed
|
292 x 426mm
|
|
|
Trim
|
286 x 420mm
|
|
|
Type area
|
254 x 388mm
|
|
|
|
|
|
Single page size
|
Bleed
|
292 x 216mm
|
|
|
Trim
|
286 x 210mm
|
|
|
Type area
|
254 x 178mm
|
|
|
|
|
|
Half horizontal
|
Bleed
|
140 x 216mm
|
|
|
Trim
|
137 x 210mm
|
|
|
Type area
|
124 x 178mm
|
|
|
|
|
|
Half vertical
|
Bleed
|
292 x 103mm
|
|
|
Trim
|
286 x 100mm
|
|
|
Type area
|
254 x 86mm
|
|
|
|
|
|
Quarter standard
|
Type area
|
124 x 86mm
|
|
Quarter horizontal
|
Type area
|
65 x 178mm
|
Instructions for electronic files
All of the following instructions MUST be followed when submitting ads electronically.
Our preferred digital medium is a high res. PDF. Please follow The Periodicals Press
Association (PPA) Pass4Press digital advertising transfer standards. For details
please visit their website www.pass4press.com
All digital artwork must be presented in a manner ready for press. Findlay Media
does not accept responsibility for files that have not been presented correctly,
the sole responsibility for file content is down to the file originator.
Copy date is 10 days prior to publication date. Drop dead latest deadline for urgent
circumstances is Tuesday prior to publication - to be used only with agreement from
Nicki McKenna.
Advertorial
If you have a complicated message that cannot be put across within a branding or
product format, then perhaps advertorial pages are a better option.
Give your brand a platform to talk to your current and potential customers with
an opinion or product range led page.
Rates
Double page spread £3,850
Single page £2,000
No resources to write it? No problem!
For an additional £:500 we can provide one of our in-house team to write the
piece for you to your specifications.
Advertising options
If you want something other than on the page advertising we can help.
Below are just some of the options that we can provide, however if you have something
specific in mind then let us know and we will do our best to make it happen.
Technical specification and rates As each product is different, contact us to talk
about your requirements
Inserts
Put your brochure or promotional marketing into the hands of our readers!
Our audience can be broken down in many ways to allow your event mailer, new product
line brochure or general marketing message to reach your potential customers quickly
and effectively.
Cost for full circulation up to 10g is £1500
Additional charges of £15 per gm per 1,000 for heavier items.
With our comprehensive reach into the market and the accuracy of our database an
insert can save you both the time and cost of sourcing and cleaning the data not
to mention posting it yourself.
The results of New Electronics’ 2010 reader survey showed that it has a unique
audience with the authority to spend, the desire to spend, the budget to spend,
guided by New Electronics in how it spends. Can you afford to miss out?
|
Authority to spend:
|
|
95% of readers authorise or specify purchases
|
|
85% of readers have made purchasing decisions based on information seen within New
Electronics
|
|
Budget to spend:
|
|
10% of readers have budgets in excess of £1,000,000
|
|
13% have between £250,000 and £1,000,000
|
|
77% have up to £250,000
|
|
Unique audience:
|
|
17% of New Electronics audience never read Electronics Weekly
|
|
60% of New Electronics our audience never read CIE
|
|
35% of New Electronics audience never reads Electronic Product Design
|
|
Committed audience:
|
|
70% of readers would choose New Electronics if they could only read one electronics
design magazine
|
|
66% read over half of each issue
|
|
37% retain each issue for archive purposes
|
|
84% found it relevant to their daily job
|
|
Areas of spend in the next 12 months:
|
|
ASICS/ASSPS – 15%
|
|
Board Level Products (inc VME, Compact PCI) – 27%
|
|
Communications Products – 38%
|
|
Embedded Software (inc development tools and operating systems) – 41%
|
|
Digital Signal Processors – 26%
|
|
Displays and Interfaces – 42%
|
|
Embedded Power Products – 25%
|
|
Interconnect Products – 46%
|
|
Memories/Storage Devices – 41%
|
|
Microcontrollers/Microprocessors – 50%
|
|
Mixed Signal and Analogue Components – 51%
|
|
Optoelectronic Products – 43%
|
|
Programmable Logic/FPGAs – 43%
|
|
RF and Microwave Components – 26%
|
|
System Power Products – 33%
|
|
est and Measurement Products – 59%
|