23 July 2009 Delivering the ultimate user machine relationship Today's high-profile consumer electronics appliances – from games consoles to smartphones and MP3 players – are designed from the very beginning with the user experience in mind. The quality of the overall user machine relationship (UMR) is absolutely critical to delivering competitive advantage and is one of the key factors in driving sales: in fact, for many consumers, the user interface is the device. Author Ian Ritson, Business Development Manager, UMR, Anders Electronics Related Downloads 19289\Anders.pdf Comment on this article Websites http://www.anders-electronics.co.uk Companies Anders Electronics plc This material is protected by MA Business copyright See Terms and Conditions. One-off usage is permitted but bulk copying is not. For multiple copies contact the sales team. What you think about this article: Add your comments Name Email Comments Your comments/feedback may be edited prior to publishing. Not all entries will be published. Please view our Terms and Conditions before leaving a comment.