23 July 2009 Delivering the ultimate user machine relationship Today's high-profile consumer electronics appliances – from games consoles to smartphones and MP3 players – are designed from the very beginning with the user experience in mind. The quality of the overall user machine relationship (UMR) is absolutely critical to delivering competitive advantage and is one of the key factors in driving sales: in fact, for many consumers, the user interface is the device. Author Ian Ritson, Business Development Manager, UMR, Anders Electronics Related Downloads 19289\Anders.pdf Comment on this article Websites http://www.anders-electronics.co.uk Companies Anders Electronics plc This material is protected by Findlay Media copyright See Terms and Conditions. One-off usage is permitted but bulk copying is not. For multiple copies contact the sales team. Enjoy this story? People who read this article also read... Arrow buys Nu Horizons Arrow is buying Nu Horizons in an all cash deal which values the ... Read Article Claire Jeffreys, NEW Claire Jeffreys, events director, National Electronics Week, ... Read Article Southern Manufacturing This year, Southern Manufacturing and Electronics is set to be ... Read Article NIDays 2013 NIDays is a technical conference designed specifically for ... Read Article What you think about this article: Add your comments Name Email Comments Your comments/feedback may be edited prior to publishing. Not all entries will be published. Please view our Terms and Conditions before leaving a comment.