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Delivering the ultimate user machine relationship

Today's high-profile consumer electronics appliances – from games consoles to smartphones and MP3 players – are designed from the very beginning with the user experience in mind. The quality of the overall user machine relationship (UMR) is absolutely critical to delivering competitive advantage and is one of the key factors in driving sales: in fact, for many consumers, the user interface is the device.

Ian Ritson, Business Development Manager, UMR, Anders Electronics

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