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Take your pick!

Microchip strengthens its portfolio with 32bit family. By Graham Pitcher.

Ask someone to name a microcontroller manufacturer and the chances are that Microchip would appear on the list; not a surprise, as it’s now the leading supplier of 8bit devices, with a well earned reputation for its PIC products.
But the company isn’t associated quite so closely with the 16 and 32bit markets. It’s been making 16bit microcontrollers for the last couple of years and now has around 100 variants available. And the expansion in its microcontroller portfolio – it has around 500 products in production at the moment – has seen a similar boost to its finances. Its growth from 2006 to 2007 was in excess of 10%, compared with market growth of around 4%.
Now, it’s dipped its toes into the 32bit world – which is the fastest growing sector of the microcontroller market and, as such, highly competitive.
The launch, towards the end of last year, of the PIC32 range marked a sea change in the way in which Microchip does business. Until the launch, all Microchip devices had been designed in house. PIC32 differs from all the other devices in that it features the MIPS32 M4K core.

Graham Pitcher

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