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Show preview: Engineering Design Show 2012

Over the years, the number of UK exhibitions available to design engineers has declined. And that's a particular problem for the electronics sector, where very few events of significance are now offered.

But an event taking place on the 10 and 11 October, at the Ricoh Arena, Coventry is set to change that. The Engineering Design Show will – uniquely among UK exhibitions– cater specifically for design engineering professionals. To put it another way: it's an event 'designed for design engineers'.

Organised by New Electronics' parent company Findlay Media, the Show will bring together a broad range of technologies, industries and expertise to create an event that will have something to offer engineering designers from every sector. Meanwhile, the concurrent conference will provide insights from some of the biggest names in UK engineering design and the workshop programmes will offer the latest hands on practical and technical advice.

By offering access to the latest technology, the Engineering Design Show aims to help you to produce cost effective, efficient and commercially successful designs. It's only by having access to products and the people behind them that helps you to know if they are right for you. The Engineering Design Show will provide attendees with a genuinely interactive forum in which to see, feel and discuss the ideas and technologies that will make their designs even better.

The Engineering Design Show offers an invaluable opportunity for design engineers to attend an event focused purely on their professional needs and New Electronics urges you not to miss out.

We look forward to seeing you there.

Engineering Design Show Conference Programme
10th October – Legends Lounge
09.00 - 09.45
Why motorsport engineering and innovation benefit UK industry
Chris Aylett, chief executive,
Motorsport Industry Association (MIA)

10.00 - 10.45
Palpatronix: haptics for tumour detection
James Chandler and Earle Jamieson,
PhD students, Leeds University

11.00 - 11.45
Optimising the design development process
David Mills, managing director, Haughton Design

12.00 - 12.45
Designing future soldier systems and defence platforms
James Baker, managing director, BAE Systems Advanced Technology Centre

13.00 - 13.45
Panel discussion: IP – what is it worth?
James Baker, managing director, BAE Systems Advanced Technology Centre
Nigel Robinson, partner, D Young & Co LLP
Jon Calvert, managing director, ClearViewIP
Paul Fanning, editor, Eureka Magazine

14.00 - 14.45
The ARM architecture: driving the transition to 32 bit systems
Richard York, director of product marketing, ARM Holdings

15.00 - 15.45
Designing and manufacturing an F1 engine control unit
Tim Strafford, business development manager, McLaren Electronic Systems

16.00 - 16.45
Making more sustainable materials choices
Dr Jamie O'Hare, eco design product manager, Granta Design

11th October – Legends Lounge
09.00 - 09.45
Aerospace Keynote – aerospace and innovation: a vision for the future
James Godman, head of research and development,

10.00 - 10.45
Heavy-duty engine design Keynote
More details to follow

11.00 - 11.45
Ten ways to make your software hard to port
Ian Willats, managing director, Pebble Bay Consulting

12.00 - 12.45
Utilising CAD and PLM
Siemens PLM

13.00 - 13.45
"It's got to be… like the iPod"
Nathan Wrench, associate director for Products and Systems Division, Cambridge Consultants

14.00 - 14.45
The strategic use of design in society and business
Sir George Cox, president, Institution of Engineering Designers

Engineering Design Show Workshop Programme
Running parallel to the Conference Programme is the Engineering Design Show Workshop Programme. The workshops are intended to be practical and 'hands-on' advice on a range of technical issues and technology subjects that delegates will find both useful and helpful on future projects.

The Engineering Design Show will feature two workshop theatres covering 20 sessions across the two days. Every one of these sessions will include highly relevant and valuable content such as case study presentations by leading technology experts.

The workshops are free for visitors to attend but space is limited to 50 attendees per session. If you are interested in attending one of the sessions below and wish to reserve your place, then register now to avoid disappointment at

10th October
Theatre 1

16.00 - 16.45
Mobile measurements made possible with smart phones and tablets
Kyle Voosen, marketing director,
National Instruments

Theatre 2
11.15 - 12.00
ECAD/MCAD integration in the electronics design process: how to get the best out of both worlds?
Jörg Kaleita, technical account manager for EMEA, Altium Europe

12.00 - 13.00
Lunch and exhibition

14.00 - 14.45
Integrating switchmode power for OEMs
Matt Smith & Keith Barclay, applications support managers, TDK Lambda

16.00 - 16.45
The benefits of piezoelectric sensor technology
Nick Gittins, sales manager, Kistler Instruments

October 11th
Theatre 1

13.00 - 13.45
PROFIBUS diagnostics and network monitoring
Andy Verwer, director, Verwer Training and Consultancy

14.00 - 14.45
Next generation digital prototyping and simulation
Phil Read, sales director, Man and Machine and Jonah Normand, simulation sales for Northern Europe, Autodesk

Theatre 2
11.15 - 12.00
How to get the right board manufactured without eliminating creativity
Jörg Kaleita, technical account manager for EMEA, Altium Europe

12.00 - 13.00
Lunch and exhibition

13.00 - 13.45
The selection implications of data conversion components for the overall analogue signal chain
Gary Biggins, FAE, Anglia and Charles Akokhia, northern European FAE manager at Analog Devices

Engineering Design Show News
More than 80 companies will exhibit at the Engineering Design Show. We preview some of the technologies, services and expertise to be displayed.

Altium and Premier EDA Solutions – Headline Sponsors
Premier EDA Solutions is the UK reseller of Altium electronic design software and its associated services as well as an electronic design skills and IPC training centre. The company is committed to the success of the U K electronics industry and recogni ses the need to put the "engineering skills agenda" high on the list of national priorities.
With this in mind, visitors to the show are invited to Stand B5, where the company will be hosting a series of technical presentations relating to PCB design skills and technologies.
These presentations wi ll intro duce industry expert and author Mar tin O'Hara who will demonstrate inva luable techniques that may be used to avoid EMC problems at component selection and layout stages as well as give insight into how embedded software can create EMC issues.
Jeff Punch from the Stokes Research Institute at the University of Limerick wi ll also present, focusing on the problems of designi ng PCBs for the thermal environment. Using practical examples, he will show how solutions to these can be achieved.
In addition to these presentations which will be useful for any electronics design professional, the various capabilities of the Altium Designer electronics design toolset will be featured. Presentations illustrating the advantages of design reuse and using 3D within an integrated design environment will also ta ke place on booth.
The company is also hosting a fr ee workshop session on each day of the Show. Jörg Kaleita, technical account manager for Altium Europe will cover 'ECAD/MCAD integration' on day one and 'How to get the right board manufactured without elim inating creativity' on day two.
Stand B5

Anglia Components
Anglia Components will be showing its full range of technologies and solutions. These extend from: semiconductors, from manufacturers such as Analog Devices, STMicroelectronics, Intersil and Microchip; passives and connectors: embedded solutions from Advantech and Cinterion; and lighting technologies from Cree.
Stand B65

Anixter Component Solutions
Component and cable accessories supplier Anixter Component Solutions will be featuring its new catalogue at the Engineering Design Show. As well as promoting the catalogue, Anixter will show new ranges of terminal blocks, fuses, fuse holders, crimp connectors, indicators, pushbuttons and DIN rail enclosures from CamdenBoss. Also on show will be fused terminal blocks and modular control switches.
Stand A45

Black Stick
According to Black Stick, more companies are adopting a 'hub and spoke' business model in which outsourcing pcb design can be an integral and cost effective option. The company will be giving away two days pcb design to one lucky visitor. For your chance to win, visit the stand and meet the team.
Stand E45

The Institution of Engineering Designers
The Institution of Engineering Designers is the professional body for people working in engineering design. Visit its stand to find out how joining a body of like-minded professionals can help you in your career development.
Stand B103

IQD Frequency Products
IQD will be exhibiting a comprehensive range of frequency products, from low cost commercial grade products to those used in high reliability military and professional applications. Products on show will include: quartz crystals; VCXOs, TCXOs and SAW filters.
Stand B80

National Instruments
National Instruments will demonstrate a selection of new products, including LabVIEW 2012, new technologies for embedded monitoring and control, and a family of mobile applications for interacting with measurement and control systems from smart phones and tablets.
Stand C60

Nexus GB
Nexus GB will be exhibiting its extensive range of non volatile keys, tokens and receptacles. It will also use a custom designed robot application to illustrate the potential of its products to design engineers.
Stand E30

Pacer International
Pacer will be demonstrating some unusual applications for optoelectronics, plus interesting new products, including shape changing, focus variable lenses, miniature piezomotor drivers and joystick encoders, rotary encoders, RFID active tags, laser modules and LED drivers.
Stand C65

TDK-Lambda UK
TDK-Lambda UK will be presenting the latest additions to its power supply line up. One of the highlights will be the new Z+ Series of programmable dc power supplies. These 200W and 400W 2U format units offer advanced features for ATE and OEM rack mounted or integrated applications. Also on display will be the CFE400M, a digitally controlled ac/dc medical power supply that meets the 2nd and 3rd Editions of IEC/EN/UL/CSA 60601-1
Stand A30

Variohm Eurosensor
The specialist supplier of industrial sensors and systems will be exhibiting position sensors, including rotary and linear potentiometers, cable extension transducers and inclination sensors. Also on show will be systems for weighing and force sensing, pressure transducers and switches to measure absolute, differential and gauge pressure up to 5000bar, thermistors and probes.
Stand C70

Graham Pitcher

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