comment on this article

Barking up the right tree!

How does meeting the needs of an obsolescent market lead to the creation of an innovative architecture called fido? By Philip Ling.

It’s not common for something truly new to appear on the market. Often, what looks new is a variation on a theme presented as ground breaking, because that’s what makes people listen.
If you look closely, the ‘new’ aspect can be found and, just because it isn’t truly ‘new’, that doesn’t mean it isn’t innovative. Ultimately, it’s semantics: what’s new to one person may be innovation to another and it – whatever ‘it’ is – will be valued subjectively.
An example comes from a company which has established itself as a leading provider of obsolescent integrated circuits and which is now positioning itself as a supplier of a new breed of microcontroller.
The company in question is Innovasic and it would be reasonable to deduce that it applies innovation in the field of asics. Its established business model involves beating the problem posed by obsolescence by applying its asic skills. Innovasic provides ‘drop in’ replacements for any device that is no longer available from the primary supplier – a kind of ‘new for old’ approach.
Obsolescent replacement can be big business and there are other companies that offer a similar service. What sets Innovasic apart is that it has applied its design expertise and market knowledge to create a different kind of microcontroller, one which it believes addresses all the issues faced by the industrial control sector.

Author
Philip Ling

Related Downloads
9023\Fido.pdf

Comment on this article


This material is protected by MA Business copyright See Terms and Conditions. One-off usage is permitted but bulk copying is not. For multiple copies contact the sales team.

What you think about this article:


Add your comments

Name
 
Email
 
Comments
 

Your comments/feedback may be edited prior to publishing. Not all entries will be published.
Please view our Terms and Conditions before leaving a comment.

Related Articles

Arm ISP technology

According to estimates from Arm, the demand for IoT devices with embedded ...

Package deal

The system-on-chip (SoC) is arguably the biggest misnomer of today’s ...

maXTouch controller

Microchip has unveiled a family of single-chip maXTouch touchscreen controllers ...

New speed sensor IC

Allegro Microsystems has released the A17301, a new Hall effect sensor IC ...

MSP430FR4x MCUs

The MSP430 ultra-low-power microcontroller family now includes the ...

Shaping the future

Alexander Everke, the CEO of ams, started his career in the semiconductor ...

A man with a plan

Cypress Semiconductor was formed in 1982 and went public in 1986. Until 2016, ...