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UltraSOC expands after $6m investment

UltraSoC has announced what it calls a ‘significant global expansion’ to address demand for more sophisticated chips in a range of electronic products. Rupert Baines, pictured, UltraSoC’s CEO, said: “We’re seeing the emergence of ‘self-aware’, self-optimising systems, including technologies such as machine learning and artificial intelligence.”

The company’s growth plan, fuelled by a further $6million investment, includes opening an engineering and innovation centre in Bristol and hiring more engineers at its Cambridge headquarters.

Baines said: “Our growing list of CPU vendor partnerships enables us to support customers, whatever their platform choice. Those using RISC-V are accelerating particularly quickly; we have become the standard architecture for RISC-V debug and trace. We’re expanding our team and extending our footprint in China and Russia to respond to these opportunities and to address the next set of challenges: building on the industry leadership we have in debug to deliver value from the rich information and analytics that we enable.”

According to UltraSOC, the Bristol team will be headed by Marcin Hlond, newly appointed as director of system engineering. He will oversee UltraSoC’s embedded analytics and visualisation products, and lead product development and innovation. The centre will continue to develop debug, safety and security tools.

Author
Graham Pitcher

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