29 July 2010

Renesas Electronics to ‘streamline’ 5000 of its workforce

Renesas Electronics has unveiled what it calls a 'three pronged business strategy' in a bid to construct a business structure resistant to market changes and to achieve a 7 to 10% compound annual growth rate in semiconductor sales. The strategy will involve optimising its business portfolios, integrating its development environments and implementing structural reforms.

With immediate effect, Renesas will 'streamline' approximately 5000 human resources by March 2013. It also plans to scale down current outsourcing of design and development to companies other than Renesas Electronics Group companies to two-thirds of the current volume by March 2013. In addition, as part of its plan to expand overseas businesses, the company will raise the number of overseas employees from 29% to 32% by March 2013.

Renesas Electronics began its business operations in April, through the integration of NEC Electronics and Renesas Technology. The new business strategy has been formed by reviewing all of the former companies' respective management resources.

The company said in a statement that it 'aggressively expand' its focus on advanced information communications such as cloud computing, smart grid and wireless modem technologies and digital consumer electronics.
It also intends to launch up to 1000 products specifically for the Chinese market, particularly with mcus for smart meters. As a result, the Renesas expects to expand its sales ratio in the Chinese market by approximately 10% by March 2013.

The company expects to generate 40billion yen by March 2013 through merger synergies. This will involve integrating development environments and technology platforms, material procurement, and various infrastructures.
Renesas says that by implementing structural reforms it will achieve cost reductions of approximately 70bn yen by March 2013. The company plans to use outside foundries on all of its 28nm and smaller geometry semiconductor products. It has established 300mm wafer lines at Naka and Tsuruoka plant as manufacturing facilities for the company's basic products, especially for SoCs up to 40nm.

It also plans to construct a 'fab network' including outside foundries with the aim to improve manufacturing efficiency by restraining large scale investments to increase in-house manufacturing capacity.

Author
Chris Shaw

Supporting Information

Websites
http://www.renesas.com

Companies
Renesas Electronics Europe

This material is protected by Findlay Media copyright
See Terms and Conditions.
One-off usage is permitted but bulk copying is not.
For multiple copies contact the sales team.

Do you have any comments about this article?

Add your comments

Name
 
Email
 
Comments
 

Your comments/feedback may be edited prior to publishing. Not all entries will be published.
Please view our Terms and Conditions before leaving a comment.

 

Related Articles

Counterfeit parts on the rise

More than 12million electronic components were involved in counterfeit ...

PMIC an integration site?

Having long been one of the least heralded parts of an electronics design, the ...

US military using fake parts

A year long probe investigation by a US Senate committee has found 1800 ...

Special report: GSA roundtable

You might think that a roundtable at a meeting of the Global Semiconductor ...

Engineering Design Show 2012

The increasing imperative is for engineers to operate across a variety of ...

Match making

There has been a significant shift over the last 10 years towards combining ...

The real solution to fake parts

The high tech supply chain is more vulnerable to counterfeit components than ...

Ask the Expert: Pekka Varis

How does the Keystone Network Coprocessor offload IPSec? Pekka is a visionary ...

First public demonstration of a live OpenVPX ...

Curtiss-Wright Controls Embedded Computing partnered with Hybricon to make ...

Archive: New Electronics 1972

The electronics news stories making the pages of New Electronics 40 years ago ...

CES 2012 - Intel highlights

Images: highlights from Intel's keynote at the 2012 International CES.

Positive signs for 2012

There's good news for the semiconductor industry as 2011 comes to a close, with ...

Kevin Page, md, ICS

Last year's BEEAs Grand Prix winner tells Graham Pitcher about life in a small ...

Dr Mike Short, president, IET

The IET's president tells Graham Pitcher the institution remains as relevant as ...

Martin Harris, Altium

Chris Shaw asks Martin Harris about the latest developments at Altium