06 August 2004 Processor rivalry AMD takes advantage of Intel product delays. Taking advantage of product delays hitting rival Intel, AMD launched a competitor to Intel’s Celeron processor this month. Dubbed Sempron, it is essentially a replacement for Duron, targeting the lower value end of the mainstream computing market, with Athlon filling what AMD describes as the cinematic computing space. Somewhat confusingly, the Sempron Author Graham Pitcher Comment on this article This material is protected by MA Business copyright See Terms and Conditions. One-off usage is permitted but bulk copying is not. For multiple copies contact the sales team. What you think about this article: Add your comments Name Email Comments Your comments/feedback may be edited prior to publishing. Not all entries will be published. Please view our Terms and Conditions before leaving a comment.