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Premier Farnell signs distribution deal with Dialog

Looking to target engineers developing products for the home appliance, networking, smart home, smart lighting and smart meter markets, Premier Farnell has signed a global franchise agreement with Dialog Semiconductor.

Simon Meadmore, pictured, global head of semiconductors for Premier Farnell, said: “This new agreement expands our product range and, coupled with Dialog’s advanced system-level know how, intellectual property and mixed signal innovation, further enables us to provide a full service solution for customers.

“We have extensive experience in supporting our customers from design to initial production. Now, as part of the Avnet group, we can guide our customers as they take their products to high volume production, providing a true end-to-end solution.”

Tom Sandoval, Dialog’s senior vice president of worldwide sales, added: “We are excited about our new partnership with Premier Farnell and the associated synergies with Avnet, our exclusive broad channel distributor. This agreement offers a wider community of customers a true prototype to production channel for Dialog’s products and technologies.”

Graham Pitcher

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