05 October 2012

Mobile dram revenue hits record high in Q2

Revenue for mobile dram rose to its highest level yet in Q2 2012 on the back of increased bit shipments and relatively steady pricing.

According to market research firm IHS iSuppli, revenue amounted to $1.85billion in the quarter, up from $1.83bn in Q1. Q2 also marked a new revenue record for the segment, exceeding the peak reached in Q1.

In yet another sign of the mobile segment's growing importance to the overall dram space, IHS reports that mobile dram commanded more than 26% of all dram revenue during the second quarter - a significant improvement from 19% the same time a year ago, and from 11% two years ago in 2010.

This rising popularity is attributed to two things. The first is that the share of mobile dram bit shipments is now at 17.8%, up from 7.9%in the Q1. The second is the fact that the price of mobile dram has fallen less than that of its besieged cousin, commodity dram.

While commodity dram historically has been subject to great swings in pricing - with the product losing as much as half of its value from the second to the fourth quarter last year alone - mobile dram pricing is thought to be less vulnerable, falling 10% per quarter on average.

Laura Hopperton

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