05 October 2012 Mobile dram revenue hits record high in Q2 Revenue for mobile dram rose to its highest level yet in Q2 2012 on the back of increased bit shipments and relatively steady pricing. According to market research firm IHS iSuppli, revenue amounted to $1.85billion in the quarter, up from $1.83bn in Q1. Q2 also marked a new revenue record for the segment, exceeding the peak reached in Q1. In yet another sign of the mobile segment's growing importance to the overall dram space, IHS reports that mobile dram commanded more than 26% of all dram revenue during the second quarter - a significant improvement from 19% the same time a year ago, and from 11% two years ago in 2010. This rising popularity is attributed to two things. The first is that the share of mobile dram bit shipments is now at 17.8%, up from 7.9%in the Q1. The second is the fact that the price of mobile dram has fallen less than that of its besieged cousin, commodity dram. While commodity dram historically has been subject to great swings in pricing - with the product losing as much as half of its value from the second to the fourth quarter last year alone - mobile dram pricing is thought to be less vulnerable, falling 10% per quarter on average. Author Laura Hopperton Comment on this article Websites http://www.isuppli.com/ Companies iSuppli This material is protected by Findlay Media copyright See Terms and Conditions. One-off usage is permitted but bulk copying is not. For multiple copies contact the sales team. Enjoy this story? People who read this article also read... Arrow buys Nu Horizons Arrow is buying Nu Horizons in an all cash deal which values the ... Read Article Claire Jeffreys, NEW Claire Jeffreys, events director, National Electronics Week, ... Read Article Southern Manufacturing This year, Southern Manufacturing and Electronics is set to be ... Read Article NIDays 2013 NIDays is a technical conference designed specifically for ... Read Article What you think about this article: Add your comments Name Email Comments Your comments/feedback may be edited prior to publishing. Not all entries will be published. Please view our Terms and Conditions before leaving a comment.