05 March 2012

iPhone and iPad sales drive gyroscope revenue to $655million

Record iPhone and iPad sales during the final quarter of last year resulted in gyroscopes becoming the top revenue generator in 2011 for the consumer and mobile segment of the MEMS market, according to IHS iSuppli.

According to a report by the market analyst, gyroscopes netted $655.4million in 2011, up 66% from $394.5m in 2010. Having been a long term runner up in its category, gyroscopes ?nally displaced accelerometers last year. IHS believes gyroscopes will continue to reap top revenue honours in the next few years, taking in $1.1billion by 2015.

The analyst reports that in 2011 the devices accounted for 41% of revenue for all kinds of motion sensors in consumer and mobile applications, including accelerometers and electronic compasses, worth $1.6bn. This compared to a 24% share in 2010 when overall motion sensor revenue stood at $1.1bn.

According to IHS, the success of gyroscopes was in large part due to the boom in 3-axis versions of the device, used mostly in tandem with 3-axis accelerometers for more accurate motion sensing. While accelerometers are responsible for correctly orienting phones and tablets to the viewer's perspective whether the devices are held vertically or horizontally, gyroscopes improve the motion based interface, especially for gaming. Emerging applications for gyroscopes in smartphones also include optical image stabilisation and navigation related functions.

Jérémie Bouchaud, analyst at IHS, said: "Smartphones and media tablets are by far the main adopters of the 3-axis gyroscope, and the blockbuster sales of the iPhone and iPad in the fourth quarter of 2011 boosted the 3-axis gyroscope market. Of the $655m total revenue generated by the gyroscope space, the 3-axis segment accounted for $462m, or 71 percent. Apple was the main consumer, accounting for 62% consumption of 3-axis gyroscopes, with other manufacturers like Samsung Electronics and LG Electronics also ramping up their adoption of the device last year."

Among suppliers, STMicroelectronics was the leading producer of both gyroscopes and accelerometers, with Apple accounting for half of the company's MEMS business in 2011. STMicroelectronics is the sole supplier of gyroscopes and accelerometers for the iPhone and iPad.

"Moving forward, con?gurations known as 6-axis inertial measurement units (IMU) featuring three accelerometers and three gyroscopes in one 'combo' package will dominate in the sales of 3-axis gy-roscopes by 2014 at the latest," added Bouchard. "Altering the market landscape for combo sensors also is a slew of recent product announcements for surprisingly compact 6-axis compass modules comprising a compass and an accelerometer in the same package, as well as 9-axis IMUs with 3-axis electronic compasses added to 6-axis IMUs. Bosch Sensortec and InvenSense have introduced a 6-axis compass module and a 9-axis IMU, respectively, with a very small form factor."

Chris Shaw

Supporting Information



This material is protected by Findlay Media copyright
See Terms and Conditions.
One-off usage is permitted but bulk copying is not.
For multiple copies contact the sales team.

Do you have any comments about this article?

Add your comments


Your comments/feedback may be edited prior to publishing. Not all entries will be published.
Please view our Terms and Conditions before leaving a comment.

Related Articles

Global semi sales climb 5%

Worldwide semiconductor revenue increased to $315billion last year, up 5% from ...

Four IDEs for Kinetis support

Freescale has named four tools as featured integrated development environments ...

Sensor market back on track

Emerging markets such as the Internet of Things, wearable electronics and the ...

In-flight electronics get OK

Many will feel vindicated, others surprised and a few sceptics will still be ...

BEEAs 2013 round up

The Grand Prix at this year's British Engineering Excellence Awards goes to the ...

More growth for 2014

When Findlay Media announced last year that it was tripling the size of the ...

NI Trend Watch 2014

This report from National Instruments summarises the latest trends in the ...

Mobile OS architecture trends

In this whitepaper, Intel describes its investigations in the trends of mobile ...

A better way to cloud

This whitepaper explores the factors around the shifts in cloud computing, and ...

Audio receivers from Molex

A new family of balanced armature audio receivers has been introduced by Molex.

Bluetooth Smart modules

Murata has introduced the LBCA series of ultra low power, ultra low form factor ...

Wall charger interface ic

The CHY100 from Power Integrations is an ac/dc wall charger interface ic that ...

Future World Symposium 2014

29th - 30th April 2014, Twickenham Stadium, London

Electronics Sourcing LIVE 2014

15th May 2014, Stadium MK, Milton Keynes, UK

BEEAs 2013

9th October 2014, 8 Northumberland, London

Electronics Design Show 2013

Take a look at some of the highlights from the 2013 Electronics Design Show and ...

LTE measurements made easy

The MD8475A signalling tester is an all-in-one base station simulator ...

Accurate fuel gauges

Impedance Track fuel gauges provide precise battery monitoring under all ...

Smartwatches and Sir Clive

All the excitement about smartwatches brings to mind the Sinclair Wrist ...

You will buy a smartwatch

The announcement yesterday by Google that it is extending Android into the ...

Sony’s slide continues

Not so long ago, if you asked the legendary 'man in the street' which consumer ...

Sarah Macken, ESCO Council

ESCO's new chief executive tells Graham Pitcher that the electronic systems ...

John Richards, Oxford Digital

As the 2014 British Engineering Excellence Awards (BEEAs) programme launches, ...

Julian David, techUK chief

Graham Pitcher hears from techUK's chief executive about how the organisation ...