02 April 2009
Investing in electronics despite recession
In a bid to strengthen its business during the recession, Axiom Manufacturing Services has invested nearly half a million pounds in management and planning systems.
The Newbridge based CEM plans to use the Sage customer relationship management system for activities such as direct marketing, tender process management and communication activity. The system enables the segmentation and tracking of potential customers and will support the sales and marketing operation for business processes, from enquiry through order creation and service delivery.
The Syspro enterprise resource planning system is designed to assist in the management of inventory, work in progress, sales orders and requirements planning.
Alongside this system, an advanced planning system has also been implemented to provide real time shop floor scheduling and data capture.
Axiom's marketing manager, Jacqui Malpass, said: "I am delighted with the functions the new SAGE and Syspro systems provide. They have really helped enhance our business offering, such as identifying specific marketing opportunities, providing quick and accurate inventory management and rapid data retrieval. Investing now in sophisticated systems like these will help us weather the recession, by maximising resources and reducing our costs. As a busy manufacturer with a diverse client base it is vital that we identify prospects that have a good fit with our business model as the market becomes more challenging."
Author
Chris Shaw
Supporting Information
Websites
http://www.axiom-ms.com
Companies
Axiom Manufacturing Services Ltd
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