15 May 2012 AMD’s Trinity chipsets to rival Ivy Bridge? AMD has launched the Trinity family of accelerated processing units (APUs), targeted at improved multimedia experiences in oem notebooks, ultrathins, all in ones and desktops. The 2nd generation A-Series APU is said to provide double the performance per watt compared to the previous platform, offering up to 12 hours battery life and possibly providing some serious competition for Intel's Ivy Bridge processors. Chris Cloran, corporate vice president and general manager, of AMD's client business unit, said: "Our 2nd generation AMD A-Series APU is a major step forward in every performance and power dimension, allowing users to enjoy a stunning experience without having to give up the things that matter to them most. This experience doesn't stop at mainstream notebooks. It carries over into affordable ultrathin form factors featuring the latest in AMD Radeon graphics." The company claims its AMD Piledriver cpu core and 3rd generation AMD Turbo Core technology will increase cpu performance by up to 29%. This is due to their ability to dynamically shift power between the cpu and gpu depending on applications needs, effectively boosting CPU frequencies to up to 3.2GHz. The first computer using the chip will be the hp Sleekbook, which hits the shelves in the US in June. Author Simon Fogg Comment on this article Websites http://www.amd.com/ Companies AMD (UK) Ltd This material is protected by Findlay Media copyright See Terms and Conditions. One-off usage is permitted but bulk copying is not. For multiple copies contact the sales team. Enjoy this story? People who read this article also read... NIDays 2013 NIDays is a technical conference designed specifically for ... Read Article Arrow buys Nu Horizons Arrow is buying Nu Horizons in an all cash deal which values the ... Read Article Southern Manufacturing This year, Southern Manufacturing and Electronics is set to be ... Read Article Claire Jeffreys, NEW Claire Jeffreys, events director, National Electronics Week, ... Read Article What you think about this article: Add your comments Name Email Comments Your comments/feedback may be edited prior to publishing. Not all entries will be published. Please view our Terms and Conditions before leaving a comment.