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Let’s make a date …
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28/11/2006
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It helps to have influential friends, but some ‘friendships’ come with ‘strings attached’. Nevertheless, the entrepreneur’s lot can, at times, be daunting – and a little support can go a long way for a fledgling company.
Treading carefully when considering agreements that involve getting something for what seems to be nothing seems prudent – but not everyone is after your stock! Striking up a few key business relationships can pay dividends – literally.
Time was when the only support a start up could count on was from an investor. But recognising more widely the potential of start ups to manoeuvre speedily and claim emerging markets, the industry is becoming keen to align itself more closely with the start up community. Hence, today there’s a broader potential ‘friendship’ circle for the average start up.
Carson Bradbury, once an account manager with Mentor Graphics and now heading up Mentor’s start up initiative Cre8Ventures said: “My interest in start ups stems back eight years when I first joined Mentor and was tasked with managing some big accounts with parent companies that were on different continents. I wasn’t excited by that because the decision makers weren’t in this region, so I suggested I should make my own luck in the South West region – traditionally, not a big area of focus for Mentor.”
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Author
Vanessa Knivett
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