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Fujitsu launches graphics centre in Munich
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12/09/2006
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Fujitsu Microelectronics Europe has created a new business unit to support the automotive industry in Europe. Specifically, the Graphics Competence Centre will look to extend the company’s lead in the embedded graphics market by creating new devices and providing extensive technical support.
The Graphics Competence Centre (GCC) will be located near Munich. Initially, the unit will have 30 staff – 11 hardware and 8 software engineers. But the company expects the staffing levels to double within five years if its plans are brought to fruition.
Fujitsu’s graphics chips are being used by the auto industry in a number of applications, including navigation displays and in head up displays. For the latter, Fujitsu has developed a system which predistorts the image before it gets projected onto an imperfect windscreen. The result is a clear display of information.
Markus Mierse, senior manager of graphic solutions at FME, said the company is already seeing sales of graphics devices growing at 35% a year. He expects that rate to increase as efforts are made to sell the company’s graphics display chips into other markets – particularly aerospace. “We have a significant family of graphics devices,” he noted, adding that two new additions to the range – a follow on from the recently announced Carmine chip and a device designed around the ARM9 processor – will be the GCC’s first products.
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Author Graham Pitcher
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