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18/01/2010
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Wolfson Microelectronics has signed a franchise agreement that makes Future Electronics its primary global distributor. The new partnership is part of a drive by Wolfson to widen its customer base and to address the proliferation of audio and mixed signal applications in consumer and industrial products.
 Andrew Bickley, Wolfson's sales director for Europe, said: "High performance audio and mixed signal semiconductor solutions are no longer only found in portable music players and hifis; they are being designed into hundreds of products. This broad base of potential customers needs the technical and logistical support of a top ranking global technical distributor and that is why we have chosen to franchise Future Electronics."
Colin Weaving, technical sales director with Future Electronics (EMEA), said: "This is an exciting opportunity. Wolfson makes world class products that offer market leading performance in terms of sound quality and power efficiency. We can see a huge demand for products such as silicon microphones, high performance d/a converters and low power audio ics."
According to Wolfson, it selected Future Electronics because of its technical sales expertise, in particular its FAE teams, and its System Design Centres.
Pictured are, from the left, Andy Keenan, vp of marketing, and Dan Casey, managing director, both from Future Electronics (EMEA), Mike Hickey, CEO and Andy Brannan, chief commercial officer, from Wolfson Microelectronics.
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Author
Graham Pitcher
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