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System solution 10/10/2008
 
System, Reference, Designs There’s no secret why increasing numbers of design engineers are turning to reference designs. Simply put, the reference design gives them a head start – substantial in some instances – in getting their product to market.
Carsten Wild, a marketing engineer with Renesas Technology Europe, explains why: “Customers want an ‘out of the box’ experience, including leading edge processor products with operating systems and even application software.”
As part of its support strategy, Renesas and its Platinum Alliance partner emtrion (www.emtrion.com) have recently unveiled the HiCO.SH7722 processor module. This highly optimised and cost competitive processor module has been designed in the sodimm format. According to the partners, the module can be used as a reference design for the development of applications using highly integrated and ultra low power multimedia processors, such as Renesas’ SH7722.
 
Author
Graham Pitcher
 
 
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